300Plus (India)
Online Recruitment Platform: 62.5% Hiring Efficiency Improvement
Comprehensive HR Tech SaaS platform with video interviewing, skills assessment, and workflow automation—transforming hiring ratio from 8:1 to 3:1 and achieving 85%+ customer satisfaction.
Quick Facts
The Challenge: Manual Recruiting in a Digital World
300Plus, a 10+ year-old recruitment agency, was operating with entirely manual recruiting processes that created bottlenecks, client dissatisfaction, and competitive disadvantages. As competitors adopted technology-enabled hiring platforms, 300Plus faced pressure to modernize or lose market share.
Internal Operational Challenges
- Manual recruitment workflows: Slow operations and delayed placements
- Inaccurate matching: Difficulty matching candidates to job requirements accurately
- High fixed costs: Recruitment teams had limited scalability
- Competitive pressure: Unable to compete with technology-forward competitors
Client-Facing Challenges
- Poor hiring ratio: Employers had to interview 8 candidates to make 1 hire
- No pre-screening: Candidates arrived for interviews without proper assessment
- Time-consuming process: Employers spent excessive time on unqualified candidates
Our Solution: End-to-End Recruitment SaaS Platform
We built a comprehensive recruitment platform that digitized the entire hiring workflow—from candidate sourcing to final placement—with video interviewing, skills assessment, and intelligent matching capabilities.
62.5% Hiring Efficiency Improvement
The platform transformed the hiring ratio from 8:1 (8 interviews per hire) to 3:1 (3 interviews per hire), with 85%+ employer satisfaction.
Video Interviewing
Remote screening and interviews
- One-way video screening
- Live video interviews
- Recording and playback
Skills Assessment
Pre-screening before interviews
- Technical skill tests
- Personality assessments
- Automated scoring
Workflow Automation
End-to-end recruitment pipeline
- Candidate tracking pipeline
- Automated notifications
- Interview scheduling
AWS Serverless Architecture
Scalable and cost-effective
- Lambda + API Gateway
- DynamoDB for data
- EC2 for media servers
Measurable Results
Before Platform
- ✗ 8:1 hiring ratio (8 interviews per hire)
- ✗ Manual recruitment workflows
- ✗ No pre-screening capability
- ✗ Low employer satisfaction
After Platform
- ✓ 3:1 hiring ratio (62.5% improvement)
- ✓ Fully automated workflows
- ✓ Video + assessment pre-screening
- ✓ 85%+ employer satisfaction
Business Model Transformation
Beyond the platform features, the solution enabled a fundamental business model shift for 300Plus—from traditional recruitment agency to technology-enabled SaaS provider.
White-Label SaaS Offering
The platform can be licensed to other recruitment agencies, creating new revenue streams.
Scalable Operations
AWS serverless architecture means infrastructure costs scale with usage, not fixed overhead.
Data-Driven Decisions
Analytics dashboards provide insights into recruitment performance and optimization opportunities.
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