Times OOH (India)
Automating Billboard & Street Light Infrastructure with IoT
How we built iOswitch, an edge-enabled IoT platform providing remote scheduling, monitoring, and control of billboard and street light infrastructure globally—even without internet connectivity.
Quick Facts
Power Wastage and Security Risks in Distributed Infrastructure
Times OOH, an out-of-home advertising company in India, manages billboards, bus shelters, and street lights across multiple geographic locations. As their infrastructure grew, they encountered critical operational challenges that were impacting both costs and security.
Scheduling Failures
Billboards and street lights didn't switch on/off at the correct times, leading to lights running during daylight hours and wasting electricity.
Power Wastage
Without automated control, lights ran unnecessarily during daytime, resulting in significant electricity costs with no business value.
Security Concerns
Dark billboards and bus shelters at night created safety issues for the public and increased vulnerability to theft and vandalism.
No Visibility
Zero insight into equipment failures, theft, or tampering—problems were only discovered through customer complaints or field inspections.
iOswitch: Edge-Enabled IoT Lighting Platform
IOanyT developed iOswitch, an IoT-enabled media lighting solution providing remote scheduling, monitoring, and control of billboard and street light infrastructure globally. The platform features edge computing capabilities, enabling devices to operate autonomously even without internet connectivity—critical for reliability in distributed deployments.
Core Platform Capabilities
Remote Monitoring & Control
Manage all billboard and street light devices via internet from anywhere in the world—no field visits required.
Predefined Scheduling
Automatic on/off cycles based on sunset/sunrise times with customizable schedules per device or location.
Edge-Enabled Operation
Devices work without network connectivity—schedules execute locally even when cloud is unreachable.
Alarm Notifications
Real-time alerts for load faults, power failures, and theft detection sent to operations team.
Advanced Dashboards
Centralized monitoring and analytics showing device status, power consumption, and historical trends.
Fault Detection
Automatic identification of equipment issues like load failures, enabling proactive maintenance.
Theft Alerts
Notification system when devices are tampered with or disconnected, preventing equipment theft.
Cloud Synchronization
Devices sync with cloud when connectivity is available to update schedules and report status.
Eliminating Power Wastage and Enabling Remote Operations
Performance Metrics
- Eliminated power wastage from scheduling failures
- Remote control from anywhere via internet
- Edge operation without network dependency
- Automated fault detection and alerts
- Real-time visibility into all devices
Operational Benefits
- Significant reduction in electricity costs
- Improved security with reliable lighting schedules
- Eliminated manual field visits for routine operations
- Proactive maintenance enabled by fault detection
- Prevented equipment theft with alert system
"iOswitch has transformed how we manage our billboard and street light infrastructure. The edge computing capability means we can trust our devices to work even in areas with poor connectivity. The power savings alone have justified the investment, and the theft detection has prevented significant equipment losses."
— Times OOH Operations Team
Technical Excellence in Industrial IoT
This project showcases IOanyT's capabilities in building industrial-grade IoT solutions. Key technical achievements include:
Edge Computing Expertise
Built firmware enabling devices to operate autonomously without network connectivity—critical for reliability in industrial deployments.
Custom Firmware Development
Developed custom C/C++ firmware for ESP32 microcontrollers with scheduling, fault detection, and edge logic.
Cost Savings Focus
Solution directly addresses power wastage and operational costs with automated scheduling and remote management.
AWS IoT Platform Integration
Scalable cloud platform for device management, over-the-air updates, and monitoring at scale.
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